In today’s fast-paced world of telecommunications, staying ahead of the curve means being informed and empowered to make the right choices for your business. Yet, navigating the telecom landscape can sometimes feel like deciphering a complex code filled with jargon and acronyms. Fear not! At 360 Coms, we’re here to simplify the world of telecoms for you with our Telecoms Jargon Busters. Let’s embark on a journey to demystify the terminology that surrounds the telecom industry.

VoIP (Voice over Internet Protocol):

  • What it Means: VoIP allows you to make voice calls over the internet rather than traditional phone lines. It converts your voice into data packets for transmission.
  • Why it Matters: VoIP offers cost savings, flexibility, and advanced features for business communication. It’s the foundation of modern phone systems.

PBX (Private Branch Exchange):

  • What it Means: A PBX is a private telephone network used within an organisation. It routes calls internally and externally.
  • Why it Matters: PBX systems enhance communication within a business, offering features like call forwarding, voicemail, and conferencing.

UCaaS (Unified Communications as a Service):

  • What it Means: UCaaS integrates various communication tools (voice, video, chat, etc.) into a single platform hosted in the cloud.
  • Why it Matters: UCaaS enhances collaboration, simplifies management, and enables remote work by providing unified access to communication tools.

SIP Trunking (Session Initiation Protocol Trunking):

  • What it Means: SIP Trunking is a method for transmitting voice and other unified communications services over the internet.
  • Why it Matters: It can replace traditional phone lines, offering cost savings, scalability, and flexibility in managing call capacity.

FTTP (Fibre to the Premises):

  • What it Means: FTTP is a high-speed broadband internet connection that uses fibre-optic cables directly to connect a business or home.
  • Why it Matters: FTTP provides lightning-fast internet speeds, low latency, and a future-proof solution for data-intensive tasks.

ISP (Internet Service Provider):

  • What it Means: An ISP is a company that provides internet access to customers.
  • Why it Matters: Choosing the right ISP is crucial for reliable and high-speed internet connections. It can impact your business’s productivity.


  • What it Means: Bandwidth refers to the maximum data transfer rate of an internet connection, usually measured in Mbps.
  • Why it Matters: Sufficient bandwidth ensures smooth data transfer, supporting tasks like video conferencing, file uploads, and cloud-based applications.


  • What it Means: Latency is the delay between sending and receiving data over a network, often measured in milliseconds.
  • Why it Matters: Low latency is critical for real-time applications, such as voice calls and online gaming, as it minimises delays and enhances user experience.

Fibre Optics:

  • What it Means: Fibre optics use thin strands of glass or plastic to transmit data as pulses of light, enabling high-speed data transfer.
  • Why it Matters: Fibre optics offer superior data transmission capabilities, making it ideal for high-bandwidth applications.

Router vs. Modem:

  • What it Means: A router connects multiple devices to a network and directs data traffic, while a modem connects your network to the internet.
  • Why it Matters: Understanding the difference helps you troubleshoot connectivity issues and set up your network effectively.

Now that we’ve decoded some common telecoms jargon, you’re better equipped to navigate the telecom landscape and make informed decisions for your business. 

At 360 Coms, we’re dedicated to providing you with the guidance and solutions you need to thrive in the ever-evolving world of telecommunications. If you have more questions or need assistance, don’t hesitate to reach out to our experts on 01480 468000